Women shouting on a speaker to discuss how and what social media marketing is

What Is Social Media Marketing and How Does It Work?

Summary: Social media marketing is the process of using platforms like Instagram, LinkedIn, Facebook, and TikTok to build brand awareness, connect with audiences, drive website traffic, and grow sales through content, engagement, analytics, and paid ads. It is a key part of digital marketing because it helps brands reach people in real time and build […]

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